It is not debatable. The reason you’re seeking to sell to the global community is to enhance your profitability. You are looking on to add several coins in your profit basket. With the enhancement of technology, realizing this goal is easier. All you need is a reliable international e-commerce platform, and you will be good to go. With it, you can cast your nets wide and reach more customers around the global sphere without having to set up physical branches in their localities.
So, you invest your dollars in enhancing the design and attractiveness and create the possibility of realizing your goals. But do you know, your website can be a burden and ineffective? For many webpreneurs, it is hard to assess the effectiveness of their e-commerce websites. Probably, you are one of them. Here are four prime ways you can use to evaluate the effectiveness of your international e-commerce website:
The conversion rate on your website
It is common knowledge that receiving high traffic is a sign of the effectiveness of your site. The online experts will advise you to work hard to ensure your online store receives high traffic. However, getting a million visits without converting them into customers will not be beneficial to your business. It is like setting up a mall in the middle of an ocean. Everyone will be viewing it, but unless you provide a way of reaching it, it will remain a fantastic image.
Conversation rates are a measure of your international e-commerce site effectiveness. An excellent site must have the capacity to convert a large number of visitors into sales. So, if your conversion is below par, you need to rethink about your website.
Cart abandonment rate
The other indicator of your e-commerce website effectiveness is the cart abandonment rate. Customers log on to your store, pick items, and place them on the carts. However, they do not proceed to check in. Instead, they abandon them. The cart abandonment rate can indicate issues on your e-commerce website. Probably, your transaction processing or check out process is rigid and hard to understand. Or else, customers are not sure about your shipment fee and policies. This aspect makes them have some doubts about the authenticity of your business.
For your site to earn you money, the cart abandonment rate should be low. Every shopper should check out without any issue. Hence, if your cart abandonment rate is high, it can be an indicator of the ineffectiveness of your e-commerce website.
Assessing your traffic sources
Web traffic is crucial in the virtual arena. The traffic determines your SEO ranking and conversion rates. You need to maximize your traffic level to realize your business goals. However, it is essential to assess the source of your traffic. For instance, you may invest in paid ads and Facebook ads thinking they will boost your site traffic only to realize this not the case. Analyzing your website, you realize organic traffic from the search engines is the most effective one. For this reason, always check your traffic sources. This way, you will make critical and conscious decisions in the right place to invest your money.
Level of email subscriptions
Email marketing is a powerful tool for your business. It enables you to drive more sales and engage with your customers. The rate of email subscriptions can be an indicator of your international e-commerce website effectiveness. A slowed subscription and engagement can mean customers have lost interest in your offers. The opposite is also exact. Hence, you need to assess your email marketing effectiveness to avoid investing in loss-making grounds.